| Evaluating Product Opportunities |
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Pick the winners
In this PSN Educational Workshop, you will learn how to identify and sort out the best product opportunities for your technology or capability. You will learn how to evaluate the merits and uncertainties of your selected product opportunity and the market, technology and strategies as they evolve and as your understanding of the opportunity increases. We will provide you with an integrated method of useful tools, proven techniques and logical processes that you can apply quickly in your job. You will gain an understanding of the method through a technology case study and practical hands-on exercises. Whether your technology is embryonic or proven or somewhere in between, you will takeaway useful techniques to evaluate new application and market opportunities for your technology. What you will learn
Who Should Attend This workshop is ideal for managers and executives who are responsible for deciding which new applications and markets to pursue for their technology. Job titles include: CEOs, Presidents and founders of early stage companies and Vice Presidents, Directors and Managers of Business Development, Market Development, Product Management, Product Planning, Market Management, Marketing, New Product Development, R&D, Technology, Product Innovation; Business Developers, Sr. Product Managers, and Product Planners. Our Instructors The Product Strategy Network instructors are highly experienced managers and executives who have a unique blend of practical industry and teaching experience. This workshop will be instructed by either Bob Monroe or Suzy Teele. Registration and Fees
For registration and details, click here. |
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Do you have a unique, innovative technology or capability with many potential new applications and markets? Can you recognize which ones will provide the best match of technology/capability, market opportunity, and business returns before you make a significant investment in product development? Selecting the right product opportunity is as important for achieving company growth as getting the product right. Yet entering unfamiliar markets with new applications is fraught with uncertainties and unknowns.
