Workshop Overview

Do you have a unique, innovative technology or capability with many potential new applications and markets? Can you recognize which ones will provide the best match of technology/capability, market opportunity, and business returns before you make a significant investment in product development? Selecting the right product opportunity is as important for achieving company growth as getting the product right.  Yet entering unfamiliar markets with new applications is fraught with uncertainties and unknowns.

In this PSN Training Workshop, you will learn how to identify and sort out the best product opportunities for your technology or capability. You will learn how to evaluate the merits and uncertainties of your selected product opportunity and the market, technology and strategies as they evolve and as your understanding of the opportunity increases.

We will provide you with an integrated method of useful tools, proven techniques and logical processes that you can apply quickly in your job. You will gain an understanding of the method through a technology case study and practical hands-on exercises.  Whether your technology is embryonic or proven or somewhere in between, you will takeaway useful techniques to evaluate new application and market opportunities for your technology. 

Who Should Attend?

This workshop is ideal for managers and executives who are responsible for deciding which new applications and markets to pursue for their technology. This includes:

• New Product Planners 
• Business Developers
• Sr. Product Managers
• Directors and Managers of Business Development, Market Development, Product Management, Product Planning, Market Management, Marketing, New Product Development, R&D, Technology, Product Innovation
Directors and Managers of Business Development, Market Development, Product Management, Product Planning, Market Management, Marketing, New Product Development, R&D, Technology, Product Innovation
• Founders of new businesses

How Will You Benefit?

• Learn this methodology and its tools for evaluating product opportunities for your technology and capabilities
• Learn how to assess and select the most promising product opportunities for a technology and capability
• Learn to articulate an initial concept of a product strategy and product
• Learn how to assess the merits and uncertainties of your product strategy and product
• Learn how to present the actions to take to reduce the key uncertainties

Topics Covered

I. Getting Started with Evaluating Product Opportunities

• Why look to your existing technology and capabilities for product opportunities
• How to approach the decision to pursue a product opportunity
• How to reduce risk when pursuing unfamiliar markets with new applications
• What you need to get started
  

• Where to look for opportunities
• Identifying opportunities
• Screening weak opportunities before investing more time
• The evaluation criteria for assessing opportunities when information is scarce
• Selecting the most promising opportunities
• Idenfitfying the key uncertainities
  

Contact Us for more information.

Customer Testimonials:

"This workshop provides the most comprehensive and concise toolset for evaluating, organizing and managing new opportunities that I have ever come across.  I expect to make use of what I learned to drastically improve my ability to manage new product opportunities. I highly recommend this workshop to anyone who wants to improve their ability to convert technologies into successful products for new markets." --- Amar Kapadia, Market Development Manager, Vocollect New Ventures

"We are continuously evaluating different product opportunities. This workshop provides an intelligent, structured and flexible approach to help us identify the most promising new opportunities. I recommend this workshop to anyone evaluating the best market application for a technology - or other leverage-able asset." --- Phil Antonson, Account Group Director, Management Science Associates