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Survive today. Thrive tomorrow.
Now more than ever, make sure your team is working on what matters most.
 In today's difficult economy, your customers are facing new problems, and their needs and purchasing behaviors are changing. You will need to respond in new ways while using your existing resources very efficiently. It's essential to re-think your product roadmap to gain focus and instill confidence. How skillfully you manage your products and resources today will determine your product's success when the economy recovers.
Learn How with PSN Product Roadmapping Training
In our Product Roadmapping Training, you and your team will learn how to achieve a strategic product roadmap that aligns your resources with what matters most to succeed. Whether you need to roadmap a product, product line, product family, or an entire product portfolio, our Product Roadmapping Training will provide you with a practical systematic approach and the know-how you need.
Product Roadmapping can help you to tackle these challenges by:
- Aligning your resources and products with your markets' needs and business strategy
- Setting the focus on the key drivers for success
- Producing product roadmaps that are strategic, credible and supported
- Driving collaboration across your team
- Improving communication, comprehension and buy-in
- Making visible the key uncertainties, assumptions and unknowns
- Achieving a useful tool for making informed and balanced decisions
- Empowers your team to act with roadmaps that are supported by key stakeholders
- Recognize future gaps and issues that require proactive actions
 Product Roadmapping Training Options
Who Should Attend?
Our training is designed for leaders who are responsible for planning, developing and managing products, product lines, product families or product portfolios, or are responsible for implementing a product roadmapping approach in their organization. This includes professionals and managers of these functions:
- Product management
- Product planning and product strategy
- Strategic marketing
- Product development
- R&D
- Technology
- Product innovation
- Business development
- Operations and program management
- Strategic planning
Workshop Topics
I. Introduction to Product Roadmaps and Product Roadmapping
- The benefits of product roadmaps and product roadmapping
- Strategic versus tactical product roadmaps
- The relationship of roadmaps for product families, product lines and products
- The content and organization of a master roadmap that can be used to derive versions for different audiences
- The PSN Symphony® Method for Product Roadmapping including planning tools, seven-step process and procedures, and the integrated product roadmap
- The key information and decisions for roadmapping success
II. Strategic Product Roadmapping of Your Product, Product Line or Product Portfolio
- Scoping the product roadmap, and identifying goals and participants
- Integrating multiple related plans over time into a single snapshot view
- Identifying and prioritizing the market drivers, customer needs and business goals/strategies
- Identifying your product strategy and release plan
- Aligning your product roadmap with the market drivers, business goals and strategies
III. Aligning your Product Development, Technology and Resources
- Identifying the product development/technology strategy
- Integrating product platform plans and emerging technology roadmaps
- Aligning your development/technology plans with the product plans
- Identifying and reconciling needed and available resources
- Identifying key capabilities you will need to make the roadmap possible
IV. Gaining Commitment
- Identifying key assumptions, unknowns and issues
- Establishing the level of commitment needed
- Gaining acceptance and support for the product roadmap
Learning Objectives
By attending this workshop, you will be able to:
- Use a systematic and collaborative approach to pull together your product plans with your business strategies, market needs and product development/technology plans
- Achieve a product roadmap that is strategic, supported and properly resourced
- Create a master product roadmap from which roadmaps for different audiences can be easily derived
- Identify the key decisions and information you need to create a product roadmap effectively
- Know the relationships between roadmaps for products, product lines and product families
- Use objective techniques for prioritizing and deciding what to include on your roadmap
- Know the difference between strategic and tactical product roadmaps
- Analyze your roadmap for opportunities and issues
Multiple Product Roadmapping Training Options
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