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Learn How to Develop a Strategic Product Roadmap
 Are you ready to drive the growth of your product's business? Is your team headed in the same direction? Now is a great time to put your team on the path to future success with your products.
Learn by Doing
In our Product Roadmapping Training Workshop, you will learn how to create a strategic and actionable roadmap that unifies your product, technology and resources plans with your market and business strategies. We recommend that you bring your notebook computer as you will have ample opportunity to work on your product roadmap with the PSN Symphony® method for Product Roadmapping.
This Workshop Will Help You Succeed By:
- Achieving a credible roadmap for your product, product line or portfolio that is supported by key members of your team
- Developing a product roadmap that is both strategic and actionable for making decisions
- Getting your team and executives on the same page
- Creating a snapshot view of multiple, interrelated plans and business objectives
- Focusing on the market opportunities, customer needs, and your business strategy to drive your product priorities, technology development and resources
- Encouraging the product team to focus on the product’s future
- Making sure your resources are working on what matters most
Each attendee receives a workbook with all course slides and the PSN Symphony® methodology for Product Roadmapping -- a complete, adaptable method of templates, best practices, step-by-step how-to instructions, and example roadmaps.
 View Upcoming Open-Enrollment Workshops and Locations 
Who Should Attend?
This training can help the leaders of products and solutions, product lines and product portfolios who are responsible for strategy, planning and execution. Past attendees of our workshop include professionals and executives in these areas:
- Product management, product planning and product strategy
- Upstream marketing and strategic marketing
- Solution management, market management, and industry management
- R&D, technology, product development, and engineering
- Product innovation and business development
- Operations management and program management
Workshop Topics
I. Introduction to Product Roadmaps and Product Roadmapping
 The benefits of product roadmaps and product roadmapping- Strategic versus tactical product roadmaps
- The relationship of roadmaps for product families, product lines and products
- The content and organization of a master roadmap that can be used to derive versions for different audiences
- The PSN Symphony® Method for Product Roadmapping including planning tools, seven-step process and procedures, and the integrated product roadmap
- The key information and decisions for roadmapping success
II. Strategic Product Roadmapping of Your Product, Product Line or Product Portfolio
- Scoping the product roadmap, and identifying goals and participants
- Integrating multiple related plans over time into a single snapshot view
- Identifying and prioritizing the market drivers, customer needs and business goals/strategies
- Identifying your product strategy and release plan
- Aligning your product roadmap with the market drivers, business goals and strategies
III. Aligning your Product Development, Technology and Resources
- Identifying the product development/technology strategy
- Integrating product platform plans and emerging technology roadmaps
- Aligning your development/technology plans with the product plans
- Identifying and reconciling needed and available resources
- Identifying key capabilities you will need to make the roadmap possible
IV. Gaining Commitment
- Identifying key assumptions, unknowns and issues
- Establishing the level of commitment needed
- Gaining acceptance and support for the product roadmap
Learning Objectives
By attending this workshop, you will be able to:
- Use a systematic and collaborative approach to pull together your product plans with your business strategies, market needs and product development/technology plans
- Achieve a product roadmap that is strategic, supported and properly resourced
- Create a master product roadmap from which roadmaps for different audiences can be easily derived
- Identify the key decisions and information you need to create a product roadmap effectively
- Know the relationships between roadmaps for products, product lines and product families
- Use objective techniques for prioritizing and deciding what to include on your roadmap
- Know the difference between strategic and tactical product roadmaps
- Analyze your roadmap for opportunities and issues
Locations, Registration and Fees
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