Keep your team on track with realistic product roadmaps 

With PSN Symphony™ for Product Roadmapping, realistic product roadmaps are now possible! 

PSN Symphony provides a systematic method to achieve a feasible, strategic product roadmap and to gain the buy-in from key stakeholders. By researching the specific practices of over 100 companies and general roadmapping techniques, we developed Symphony to help you create, use and update feasible, committed product roadmaps.

Our full-day Product Roadmappping Training Workshop teaches how to use the PSN Symphony method, templates and techniques to build a product roadmap for your product or product lines. It is the only training workshop that provides you with a completed, integrated method and an opportunity to apply it for your own product. Practical and adaptable, PSN Symphony is used by many companies and practitioners across North America and Europe.

You and your team will benefit in many ways:

• Have the confidence to act with feasible product roadmaps that are supported by key managers and executives
• Stay aligned with business strategy and the market with actionable, integrated product roadmaps
• Think beyond the upcoming release to creating higher value with the whole product/solution, entire product line and product life cycle
• Improve communications across the organization with a snapshot view of the key elements of multiple related plans
• Save time in making decisions and updates with a consistent language, format and structure that organizes key information and the interdependencies of multiple plans
• Understand the impact of new opportunities and balance any changes with the short-term and long-term business objectives
• See future gaps and conflicts that require proactive actions to be taken
• Employ a common approach for your team and company with a practical ready-to-use method and integrated templates that can be applied and adapted quickly

Who will benefit: 

The method and workshop is designed for 1) product managers who want to make their product roadmaps more strategic and more useful for managing the strategy internally; 2) managers who want better ways to align the plans for product, technology and marketing with business strategies, market needs, and resources; and 3) executives who want to see more strategic product roadmaps and to employ a common approach for developing, communicating and managing product roadmaps. This includes:

• Vice Presidents, Directors and Managers of product management, product development, R&D, technology, market management, strategic marketing, product innovation and operations
• Managers of the product strategy and product plans including product managers, product managers, product planners, product marketing managers, and program managers
• Managers of product development, engineering, and technology

Topics covered: 

Prior to attending this workshop, you will receive a case background for a line of technology products. We use this case to demonstrate how to apply the methodology and you will use the roadmap to make planning decisions. Plus, you will have an opportunity to apply what you've learned to start creating an integrated product roadmap for your product or product line.

I. Introduction to Product Roadmapping and Product Roadmaps

• Objectives, uses, benefits and definitions
• Differences between product roadmaps and product roadmapping

II. Introduction to the PSN Symphony™ Method for Product Roadmapping

• The seven-step process to creating an integrated, multi-layered product roadmap, the supporting planning tables and gaining acceptance/support with key stakeholders
• The relationship of roadmapping to other business and product planning processes

III. Getting Started with Product Roadmapping

• Setting the product roadmapping objectives
• Selecting products or product lines and markets for product roadmapping
• Selecting product roadmapping participants and roles

IV. Creating an Integrated Product Roadmap

• The elements of a complete and integrated product roadmap
• Identifying market drivers and internal business requirements
• Constructing a snapshot view of multiple related related plans over time including technology/development, market, business and resources

V. Mapping Strategies and Plans to Market and Business Needs

• How to bring together business objectives and strategy with the product, technology, development and marketing strategies, plans and key drivers
• How to incorporate related strategies such as platform strategy, positioning strategy, competitive strategy, differentiation strategy
• How to establish the links and priorities between your plans, business requirements and market needs/drivers
• Identifying key development, production and delivery capabilities you will need to implement the roadmap
• Aligning resources and capabilities to your roadmap and the market and technology plans

VI. Gaining Feasibility and Commitment

• Identifying key gaps, conflicts and opportunities
• Reconciling resource requirements versus budgeted resources
• Gaining acceptance and support for the complete product roadmap

VII. Application Tips and Techniques for Developing Product Roadmaps

• Getting started with product roadmapping and gaining adoption in your organization
• Managing unknowns, risks and expectations
• Roadmapping multiple products, multiple markets and shared technologies

Registration and Fees

Take advantage of an early registration discount and class sizes that are intentionally kept to 20 attendees or less for optimal learning.

$895 per person with early registration by two weeks prior to the workshop date. $995 per person thereafter.

Teams of 3 or more receive an additional $100 per person discount when registration and payment is received together.

The workshop fee includes a workbook, case materials, Microsoft Excel-based templates, and continental breakfast, lunch and refreshments. 

Private on-site training for teams is available. Contact Us for details.

For specific venue, registration and details, click here.

For more information about how your peers are using product roadmapping, visit our product roadmapping resources.