PSN Educational Sessions are 'short-seminars' featuring expert practitioners and thought leaders who share their specific methodology. They offer PSN Members and non-members an opportunity to learn about the elements of a practical method, process or tool and how they can be used effectively.

Recent Educational Sessions included:

"Bridge the Marketing-Sales Divide"  This session featured Michael Bosworth, co-creator of the CustomerCentric Selling® methodology. His popular method is designed to help product marketing to work together with sales to improve sales performance. Attendees learned how this method can help to codify tactical marketing practices and selling processes for complex selling situations.

"The Product Release Cycle: Managing Expectations and Commitments" This session featured Andrew Fruhling, Vice President of Product Management at CoManage (now part of Syndesis.) He explained his structured process for driving the product development team to deliver a product that matched the business/product goals and the market requirements. Attendees also took away specific tools and techniques for managing customer expectations and commitments for product releases.

In Sight: Innovative Practices to Discover What Customers Really Want.  This session featured presentations by users of qualitative and observational research methods for discovery of customer needs and opportunities. Speakers from MEDRAD, Respironics, McKesson Automation, Carnegie Mellon University, HyperActive Technologies, ThoughtForm, and Daedalus Excel presented specific tools and techniques.

Crafting Your Value Proposition. This session was presented by Mel Pirchesky, Eagle Ventures. He provided practical tips for constructing a compelling value proposition and interactively worked with each attendee to improve their own value propositions.