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Learn how to be an effective product manager
See upcoming dates/locations or Create a Workshop Date
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As a newer or aspiring Product Manager, you have one of the most rewarding, yet challenging, positions in business. You will need to draw on your knowledge, skills and tools to achieve success throughout your career. You need a way to quickly learn about the full-extent of the responsibilities, tools, best practices, processes and relationships needed to manage products, services and solutions to achieve profits.
This 2-day intensive seminar will cover what you need to know throughout all phases of a product's life cycle including product development and market introduction. The seminar emphasizes the fundamentals of product management through best practices, a stage gate process model and leading cross-functional teams. You'll understand which tools to use, when, and how, as products are conceived, developed, launched and managed. You will know how to get the right product built right to satisfy the market needs.
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The Product Strategy Network is pleased to host for our members and network the Product Management Intensive™ training seminar produced and delivered by Pivotal Product Management.
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What you will learn:
Through a mix of lecture, exercises, and peer interaction within a small class of up to 20 attendees, you will learn:
Foundations
• Roles and responsibilities
• Matrix management
• Organizational capabilities
Stage-Gate Model
• Typical applications
• Adapting for your situation
Market Analysis
• Problem definition
• Research techniques
• Competitive analysis
• Segmentation
Product Roadmap
• Delivering on strategy
• Developing and communicating
the roadmap
Product Plan and Business Case
• Positioning and messaging
• Sales channels, pricing,
forecasting
• Product P&L statement
• Buy, build, partner
Market Requirements
• Whole-product concept
• Collecting, organizing, recording, and prioritizing
• Sources, methods, and tools
• Review, selection, negotiation
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Product Manager's
Role in Development
• Product team functions
• Negotiating scope
• Schedule management
• Change management
• Risk management
Operational Readiness
• Packaging, manufacturing
and distribution
• Service, support and implementation
• Sales operations, internal
training
Marketing and
Sales Support
• Marketing communications
strategy and planning
• Awareness, leads, sales tools
Product Introduction
• External validation through prototyping, market tests
• Launch planning
Post-Launch
• Sustaining marketing
• Measuring success
• End of life strategies
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Takeaways:
You'll learn how and takeaway templates at each stage of the new product development and introduction process including:
- Product Concept Overview
- Product Plan
- Competitive Analysis
- Product Positioning
- Business Partner Plan
- Market Requirements Document (MRD)
- Feature Prioritization
- Marketing Launch Plan
- Roles & Responsibilities Matrix
- and more
Who Should Attend:
This training seminar is designed to address the needs of:
- New product managers and product marketing managers who need to ramp up quickly in their understanding of the scope, processes, methods, tools and deliverables of the job.
- Any product manager and product marketing manager who wants faster professional growth, new tools and greater effectiveness within their organization.
- Members of the product team who need a thorough grounding in product management processes involving cross-functional participation.
Recent attendees and what they are saying
Instructors
The instructors for this seminar are highly experienced product managers who have a unique blend of practical industry and teaching experience. Linda Merrick and Mara Krieps of Pivotal Product Management developed and teach this seminar.
Registration and Fees
$1,495 per person with early registration two weeks prior to the workshop date. $1,595 per person thereafter.
Teams of 3 or more receive an additional $100 per person discount when registration and payment is received together.
The seminar fee includes a workbook, templates, and continental breakfast, lunch and refreshments each day.
Private on-site training is available. Contact Us for details.
For registration and details, click here.
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