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Turning the telescope around :
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Improving the odds for successful product launch :
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Running into walls: a survivor’s guide :
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Breakthrough Product Strategy: Design Matters :
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From consultation to standardization :
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Even small niches can have big chasms :
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Brand-driven Product Management :
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Dead chicken parts. Yummy.
Make Them an Offer They Can't Refuse
The Solutions Strategy Evolution, Part I: The Concept :
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Succeeding as a product manager :
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Working the Network
Have you checked your toolbox lately? :
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Guess who came to our Renaissance dinner?
When you’re introducing a new product, bring everyone along :
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Customer Funded Development :
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Help! There's an anthropologist in my bathroom! :
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Are you sure you know what your customers want? :
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Fighting physics: How product management helps technology companies keep it together :
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At ANSYS, product development goes to extremes :
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Branding: it isn’t just for cattle anymore :
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Can market segmentation help you claim market share? :
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Stay on track
The Declarative Imperative in Action :
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How Extrude Hone smoothed the rough edges of radical product introduction :
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Dedicated to the proposition
Under the microscope, Cellomics looks huge :
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The Price is Right! Or is it? :
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How McKesson Automation learned to grow up – fast :
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Navigating Pathways to the Future :
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Beta Testing: Almost Ready for Prime Time :
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Navigating the Distant Waters of Offshore Product Development :
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How Spinnaker Changed its Spin. Report of the April 21 Forum. :
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Re-inventing invention :
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Mapping the future at Medrad means tracking product hype as well as product type. :
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Leading product development begins with effective communication and relationships :
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Educating Your Sales Force for a Successful Product Launch :
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High Tech Branding: Smart investment or needless expense :
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At Nokia, product roadmaps speak the global language of business :
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Extending your product line can be more complex than it appears :
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Going global? Don’t go it alone. :
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Suite of marketing tactics energizes Respironics’ market leadership :
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Selling Good Product Design :
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Pittsburgh Companies Reveal Strategies for Disrupting Marketplaces
Regions, like companies, need vision, too.
The Once and Future Silicon Valley
Using Rapid Prototyping to Capture Product Requirements :
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The Vision Thing :
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Where are the category winners?
How do you collect customers’ product requirements? Very carefully :
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